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Dr Zemin Chen (Penny)
- Associate Professor in Innovation and Enterprise (UCLan)
- PhD in Business and Management (University of Manchester)
- General Manager (UCLan Technology (Shenzhen) Ltd.)
- Founder of UCLan Online, with over 500,000 followers
- 2021-2022 UK Alumni Awards (Social Action Award Winner)
- 2021 Wechat Channel High Quality Content Creator
It's critical to craft your personal intellectual property (IP) strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.
That said, building a personal IP isn't easy. While you can jump around and guess at the most effective strategy, the best brand builders are strategic, niched-down, and, most of all, consistent.
In this workshop, Penny will provide you with some practical steps to create your personal IP and approaches to monetise your personal IP via Wechat Channel and Tiktok even if you'd never considered it before:
- Why should you develop personal brand intellectual property (IP)?
- 7 Proven steps to build your personal brand via social media
- My experience of building personal brand intellectual property via Wechat Channel and Tiktok
- How to get your first 1,000 followers?
- My experience of monetising my personal IP via Wechat Channel and Tiktok
Date & Time:
14:30-17:00, Friday, 22nd April, 2022
Language:
Chinese
Venue:
The British Centre, Guangzhou, 22/F, Guangzhou International Finance Centre, No. 5 Zhujiang Xi Road, Tianhe District, Guangzhou
Agenda:
14:30-15:00 Greet & Meet
15:00-16:15 Sharing by Penny & Q & A & Discussion
16:30-17:00 Networking
17:00 Event Ends
