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In the digital era, almost every company has its own website. But China internet's unique "Wallgarden" means many companies use their websites more like a business card, rather than a direct source of business generation. Since Sep. 2021, Ministry of Industry and Information Technology has required Chinese internet companies to cease blocking each other.
This in turn provides new opportunities for companies to focus upon search engine optimization (SEO). However, to ensure approval by the CFO of an SEO marketing budget, it's paramount to ensure satisfactory SEO performance, tracking and ROI measurement.
