British Chamber of Commerce Guangdong

The British Chamber of Commerce Guangdong (BritCham) is an membership based organisation in China, helping members with business development through events, networking, introductions and referrals.
Established in 1996, BritCham is one of the most active and influential Chambers in the PRD and has offices in both Guangzhou and Shenzhen, with the ability to serve our members across the
PRD.

Our membership network is comprised of companies operating in a wide range of sectors and industries, including Education, Hospitality, Finance, Hi-tech, Manufacturing, Healthcare and etc. Up to today, BritCham has over 200 members and is growing.

http://www.britchamgd.com/

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Event Details

EVENT INTRODUCTION



COVID-19 has created immense disruption across the world. The Chinese fast-growing consumer market is no exception. Join us to hear from the experts about the new market norms and what these mean for your brand.




DRESS CODE



Business Casual




EVENT AGENDA



14:00 - 14:30 Registration

14:30 - 14:40 Welcome Speech

14:40 - 15:40 Keynote Speeches

15:40 - 16:00 Tea break

16:00 - 16:30 Panel Discussion

16:30 - 17:00 Networking


*The agenda may be subject to change





EVENT HIGHLIGHT



  • A gathering of well-known and pioneering brands from China and overseas, gain useful advice from experts and business representatives for better business planning decisions


  • Focus on real networking among startups, enterprises, government and other tech-related organisation; break the barriers between start-ups and other large and medium-sized enterprises through crossover networking, making this event an international marketing and branding leaders' gathering in the GBA


  • Hear from industrial experts who will share insights on marketing and branding, provide relevant information for marketors who wish to improve marketing knowledge and acttract potential customers involving China and the UK


  • Opportunities to connect with 4 outstanding speakers, linking 60+ Chinese and foreign corporate executives


  • Participants come from 10+ industries such as real estate, finance, law, F&B, FMCG, e-commerce, technology, education, consulting and so forth, opportunities to share your predictions and views on industries in GBA during networking and media exposure




PRICE



Standard Price


Members: RMB 250 | Future Members: RMB 350




CONTACT US



Ms Chris Chen 陈思敏

Executive Manager

chris.chen@britchamgd.com

020-8331 5013 ext. 605


Ms Echo Ji 纪佳瑶

Events Manager

echo.ji@britchamgd.com

020-8331 5013 ext. 601

Speakers

Frangelica Liang (Managing Director of Ogilvy Group (Guangzhou))

Frangelica Liang

Managing Director of Ogilvy Group (Guangzhou)

Jeremy Sargent OBE (Founder & Proprietor of The Happy Monk)

Jeremy Sargent OBE

Founder & Proprietor of The Happy Monk

Joey Zhao (Co-Founder of AJOY SAHU)

Joey Zhao

Co-Founder of AJOY SAHU

Michelle He (Marketing Director of Eve Lom)

Michelle He

Marketing Director of Eve Lom

Jo Hawley (HM Consul-General at British Consulate-General Guangzhou)

Jo Hawley

HM Consul-General at British Consulate-General Guangzhou

Penny Chen (General Manager at UCLan Technology (Shenzhen) Limited)

Penny Chen

General Manager at UCLan Technology (Shenzhen) Limited

Agenda

March 30, 2022

Main Schedule

14:00 - 14:30
Registration
14:30 - 14:40
Welcome Speech
Jo Hawley (HM Consul-General at British Consulate-General Guangzhou)
Jo Hawley
Jo took up her position as British Consul-General Guangzhou in July 2019. She leads the British Government’s engagement in the provinces of South China: Fujian, Guangdong, Guangxi, Hainan, Hunan and Jiangxi. Jo has worked for the British government for nearly 20 years. She was Director of International Trade and Investment at the British Consulate General in Hong Kong. She has previously served as Private Secretary to a Minister of State and completed two postings at the UK Representation to the European Union. In addition to working for the Foreign Office and Department for International Trade, she has worked at the Cabinet Office and Department for Education in roles focused on improving and modernising public services. Outside of work, Jo is a keen sports enthusiast. A world-record holding skydiver, Jo had to retire from the British Parachuting Team to come to work in Asia. She’s also a keen marathon runner and football fan.
14:40 - 15:40
Keynote Speeches
Frangelica Liang (Managing Director of Ogilvy Group (Guangzhou))
Frangelica Liang
At Ogilvy we have the privilege of working with some of Chinese digital disruptor brands. We see how they operate and help them build their own brands and drive growth. We also work with category champions and established brands – multinationals and domestic – to help transform their businesses. The sharing features learnings and practical case studies showing how these digital-first brands operate their business models, how they innovate and go to market and how they seamlessly connect with consumers in a digital environment building strong connections and business growth.
Jeremy Sargent OBE (Founder & Proprietor of The Happy Monk)
Jeremy Sargent OBE
When we think about marketing and branding, our first thoughts so often jump straight to our "external" customers, namely the very people who give us money. We are constantly challenged as to how to engage these customers - thereby selling our products, growing our business and ultimately building a strong brand. However, we often ignore those who are in many ways our most important "customers" - namely our internal team members. How can we meaningfully connect with our external customers - if we have failed to develop our own internal brand? Jeremy Sargent OBE, Founder & Proprietor shares his experiences in building a B2C brand here in Guangzhou and how, at the heart of business success, lies "internal customer" branding.
Joey Zhao (Co-Founder of AJOY SAHU)
Joey Zhao
Joey Zhao, Co-Founded the footwear brand AJOY SAHU with Mr. Ajoy Sahu in 2009, who used to be footwear head designer in Prada Group. Due to its outstanding unique design and premium quality, AJOY SAHU has become one of Gen-Z women's favourite contemporary footwear brands in China since August 2016. There are three shops in celebrated shopping malls located in Beijing and Shanghai as well as flagship stores on China's famous e-commerce platforms, such as Tmall, Tmall Global, VIP.com and JD. In addition, the brand's successful strategy in social media has won huge loves from various celebrities and influencers in both China and UK market. In 2021, AJOY SAHU is honoured to be one of the designer brands showcasing during London Fashion Week. Joey's sharing features some insights and suggestion as a new brand, how to establish suitable sales distribution, communication methods and content output when facing Gen-Z, the new core Chinese consumer.
Michelle He (Marketing Director of Eve Lom)
Michelle He
Michelle has worked for Lenovo and Gucci, and is currently working as the Marketing Director of Yatsen luxury beauty division. Based on the cross-industry international strategic marketing experience of IT, fashion and beauty, she has provided international marketing consulting services for dozens of international fashion brands, and has effectively helped many overseas brands to develop rapidly in China. China's business environment is extremely local in terms of culture, users, and media where opportunities and competitions coexist. Living in this situation, the French premium skincare brand Galenic, entered the Chinese market with sales of over 100 million in the very first year. While the British SPA-level luxury skincare brand EVE LOM has successfully gained the popularity and love of many fans. Based on the cases, Michelle will share the method of finding the core competitiveness of brands, as well as the experience of overseas brands to achieve breakthroughs in the Chinese market.
15:40 - 16:00
Tea Break
16:00 - 16:30
Panel Discussion
Frangelica Liang (Managing Director of Ogilvy Group (Guangzhou))
Frangelica Liang
At Ogilvy we have the privilege of working with some of Chinese digital disruptor brands. We see how they operate and help them build their own brands and drive growth. We also work with category champions and established brands – multinationals and domestic – to help transform their businesses. The sharing features learnings and practical case studies showing how these digital-first brands operate their business models, how they innovate and go to market and how they seamlessly connect with consumers in a digital environment building strong connections and business growth.
Jeremy Sargent OBE (Founder & Proprietor of The Happy Monk)
Jeremy Sargent OBE
When we think about marketing and branding, our first thoughts so often jump straight to our "external" customers, namely the very people who give us money. We are constantly challenged as to how to engage these customers - thereby selling our products, growing our business and ultimately building a strong brand. However, we often ignore those who are in many ways our most important "customers" - namely our internal team members. How can we meaningfully connect with our external customers - if we have failed to develop our own internal brand? Jeremy Sargent OBE, Founder & Proprietor shares his experiences in building a B2C brand here in Guangzhou and how, at the heart of business success, lies "internal customer" branding.
Joey Zhao (Co-Founder of AJOY SAHU)
Joey Zhao
Joey Zhao, Co-Founded the footwear brand AJOY SAHU with Mr. Ajoy Sahu in 2009, who used to be footwear head designer in Prada Group. Due to its outstanding unique design and premium quality, AJOY SAHU has become one of Gen-Z women's favourite contemporary footwear brands in China since August 2016. There are three shops in celebrated shopping malls located in Beijing and Shanghai as well as flagship stores on China's famous e-commerce platforms, such as Tmall, Tmall Global, VIP.com and JD. In addition, the brand's successful strategy in social media has won huge loves from various celebrities and influencers in both China and UK market. In 2021, AJOY SAHU is honoured to be one of the designer brands showcasing during London Fashion Week. Joey's sharing features some insights and suggestion as a new brand, how to establish suitable sales distribution, communication methods and content output when facing Gen-Z, the new core Chinese consumer.
Michelle He (Marketing Director of Eve Lom)
Michelle He
Michelle has worked for Lenovo and Gucci, and is currently working as the Marketing Director of Yatsen luxury beauty division. Based on the cross-industry international strategic marketing experience of IT, fashion and beauty, she has provided international marketing consulting services for dozens of international fashion brands, and has effectively helped many overseas brands to develop rapidly in China. China's business environment is extremely local in terms of culture, users, and media where opportunities and competitions coexist. Living in this situation, the French premium skincare brand Galenic, entered the Chinese market with sales of over 100 million in the very first year. While the British SPA-level luxury skincare brand EVE LOM has successfully gained the popularity and love of many fans. Based on the cases, Michelle will share the method of finding the core competitiveness of brands, as well as the experience of overseas brands to achieve breakthroughs in the Chinese market.
16:30 - 17:00
Networking

Members

For BritCham GD members ONLY!

Standard PriceRMB 250

Future Members

Standard PriceRMB 350

BritCham GD Events

For more BritCham GD events, please click here​​.

Sponsors and Partners

Venue

Venue

Mandarin Oriental Guangzhou
The Tianhe Room, 3/F, Mandarin Oriental Guangzhou, 389 Tianhe Road, Tianhe District, Guangzhou
Guangzhou, Guangdong, China

Contact us

For additional event or venue information, please send an email to echo.ji@britchamgd.com

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