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Jun
20 GMT+8
Guangzhou
Trevor Lewis
Deputy Director, Innovation and Industry of British Embassy
Trevor Lewis has been Deputy Director for Innovation and Industry at the UK Department for International Trade, based at the British Consulate-General Guangzhou since October 2022. This is a China wide role. Immediately prior to this, Trevor was Counsellor and Director for Trade and Investment at the British Embassy in Moscow from March 2019 to July 2022. Before Moscow he was Political Counsellor at the British Embassy in Baghdad. He was also Deputy Head of Mission at the British Embassy, Manila, from August 2011 - July 2015 and Director for Trade and Investment at the British High Commission, Kuala Lumpur from 2007 - 2011. Trevor has also served in London, Shanghai, Dubai, Washington DC, Accra and Brussels.
Sessions
Jeremy Sargent
Founder & Proprietor of The Happy Monk
Jeremy Sargent OBE is a seasoned China lawyer and entrepreneur with over 20 years' experience living and working in China. He is a fluent Mandarin speaker who completed his first degree in Chinese at Leeds University in the UK. In 2009 Jeremy established "The Happy Monk", a gastro pub concept in Guangzhou in 2009, which has grown to become an award-winning brand in the hospitality industry, with a team of 180 employees operating five busy downtown locations. In 2019 he obtained his executive MBA Degree from a joint programme offered by Columbia University Business School, London Business School and Hong Kong University Business School. In 2012 Jeremy was awarded an OBE by Queen Elizabeth II in recognition of his services on behalf of British businesses and legal services in China.
赵利民（Jeremy Sargent OBE）是一位经验丰富的律师和企业家，他在中国生活和工作超过 20 年。他获得了英国利兹大学中文学位，普通话流利。他在 2009 年创立广州首家 The Happy Monk 概念餐吧，目前已发展成为本土餐饮业知名品牌，多次获得行业大奖，拥有 180 名员工的团队，在广州市中心区域拥有五家连锁餐厅。他获得了哥伦比亚大学商学院、伦敦商学院和香港大学商学院联合办学的工商管理硕士学位。赵利民被英国女王伊丽莎白二世授予 OBE 爵位，以表彰其所代表英国企业和中国法律服务机构所提供的卓越服务和成就。
Sessions
Kitty Lu
Director of Executive Recruitment at KPMG China
Kitty has over 18 years experience in recruitment industry, from a biller to management role, with comprehensive knowledge in Retained Based Executive Search, Contingency Based Recruitment, the coordination and management of Bound Recruitment Project, Talent Dispatch and etc.
Kitty has in-depth understanding of the recruitment industry. In the past 18 years, she has serviced aboard range of foreign multinationals and well-known local enterprises in Southern China covering various functions, e.q: Information & Technology, Accountancy & Finance, Technical, Human Resources Sales & Marketing, Supply Chain, Engineering and etc.
Before joining KPMG, Kitty worked in a global specialist recruitment group for nearly 7 years successfully developed both Guangzhou and Shenzhen offices from scratch to profitable businesses in short period of time, assisted large amount of clients' solve various talent acquisition issues.
Sessions
Recruitment Strategies, Top Talent Attraction & Retention
Thursday Jun. 20 - 03:15pm - 03:30pm (15 min)
Jennifer Liu
Partner at Human8
Over 20 years of experience specializing in marketing, brand, and communications strategies across Greater China. Her expertise is not just limited to local market dynamics; she has played a pivotal role in taking Chinese brands global, as well as assisting international brands in navigating the complexities of the Chinese market to achieve success.
Transitioning from her extensive background in strategy in Ogilvy, Jen shifted her focus towards human insights, tackling challenges from the very beginning of the product innovation funnel. This includes everything from foresight analysis to the development of innovative products and services. Her exceptional work in this area has not gone unnoticed; Jen is also recognized as a thought leader in her field. She has shared her insights and experiences on global stages, including being a selected speaker at the ESOMAR (European Society for Opinion and Marketing Research) Congress in 2023. Her contributions to the industry, combined with her commitment to leveraging human insights to drive business and product innovation, Jen has been honored with numerous effectiveness awards, ranging from the prestigious Effie Awards to the ESOMAR Research Effectiveness Awards.
拥有超过20年的经验，专注于大中华区的市场营销、品牌和沟通策略。她的专长不仅限于本地市场动态；她在奥美策略总监时期， 将中国品牌推向全球以及协助国际品牌成功驾驭中国市场的复杂性方面发挥了关键作用。
7年前，Jen将焦点转向了人类洞察，从产品创新漏斗的最开始就解决挑战。这包括从前瞻性分析到创新产品和服务的开发的一切。她已经在全球舞台上分享了她的见解和经验，包括在2023年被选为ESOMAR大会的演讲者。她致力于利用好的洞察来推动成功的商業和产品创新的承诺，Jen获得了众多效果奖项的荣誉，从著名的Effie奖到ESOMAR研究效果奖。
Sessions
Unlocking Growth Secrets for SMEs: From Explosive Marketing Strategies to Global Expansion
Thursday Jun. 20 - 02:40pm - 02:55pm (15 min)
Frangelica Liang
Brand & Strategy Advisor at Designest
28-year seasoned marketing & communication professional. Career started from PR, trained to be an all-rounded marketer in her 9+ years with BAT. Joined Ogilvy PR as GZ office head in 2007, and later Managing Director of Ogilvy Group GZ for over 6 years. She’s now Brand & Strategy Advisor in Designest. Her core expertise are brand management, brand postioning, IMC, PR, organization development, and talent coaching.
In her forthcoming speech, Frangelica will take us through the global journey towards innovative breakthroughs in the manufacturing sector. In the DTC (Direct-to-Consumer) era, the creation of new categories, the cultivation of robust brand identities, and the focus on enhanced experiences are essential to secure a product's core competitive edge. Over the past decade, Designest has championed the "Agile Design Model", fostering notable advancements in manufacturing firms and aiding over 20 companies through transformative phases. Her presentation will highlight exemplary cases from Designest that demonstrates the significant impact of design innovation.
Sessions
Globalisation Journey for Innovation Breakthroughs in Manufacturing Industry
Thursday Jun. 20 - 03:30pm - 03:45pm (15 min)
