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As Generative AI evolves, its impact ripples across various industries, including Search Engine Optimization (SEO). Traditionally a domain demanding human expertise, SEO tasks range from keyword analysis to content strategy and analytics reporting. But can machines like ChatGPT replace the human touch in SEO? In this exploration, we'll examine the capabilities of Generative AI in SEO, highlight its limitations, and touch upon how Chinese AI models approach this domain.
Content
1. Generative AI is taking jobs from SEO professionals?
2. Where can Chatgpt be used on SEO?
A)Keyword Research And Analysis B) Content Strategy Development C)Better Understanding Of Search Intent D)Generating Good SEO Titles E)Composing And Managing Analytics Reports3. What shouldn't Chatgpt be used for SEO
A) Less than ideal use case: Content creation
B) How Google EEAT against low quality AI generated content
4. A Glimpse of Chinese Generative AI on SEO
Key Takeaways
From Marcus's sharing you will learn:
- AI Limitations: Despite its capabilities, ChatGPT, like other AI models, has certain limitations in the SEO domain. It might lack the human intuition required for specific nuances and decision-making processes.
- Human vs. AI in SEO: While AI can automate and enhance many tasks, the human touch remains crucial in areas requiring creativity, strategy, and nuanced understanding.
From Kun's sharing you will learn:
- Rise of AI in SEO: Generative AI, including models like ChatGPT, is increasingly playing a role in the SEO industry, signaling a potential shift in how optimization tasks are approached.
- ChatGPT's SEO Capabilities: ChatGPT can aid in numerous SEO tasks, from keyword research, developing content strategies, understanding search intent, generating SEO-friendly titles, to analytics reporting.
- Chinese AI in SEO: Chinese generative AI models have their unique approach to SEO, influenced by regional search engine dynamics and linguistic nuances.
Speakers
Marcus
Pentzek
SEO Director of Jademond at Jademond Digital 广州市界盟计算机科技有限公司
Marcus is Chief SEO Consultant with Searchmetrics and works in the online space for more than 15 years, focusing on SEO and SEO consulting since 2007. From Germany he consulted for some of the biggest (but also middle sized and small) companies. 2012 and 2013 he lived in China and worked for a Chinese Ecommerce company. Back then he learned to love the Chinese culture and SEO for China, but also learned how different everything works. In 2020 Marcus built together with Searchmetrics (an international SEO SaaS) the world’s first Baidu SEO Ranking Factors Correlation study, followed by the most up to date print book on this topic, co-authored with Kun Tang.
Kun Tang
MD at Jademond Digital Limited
Kun is Jademond´s founder and managing director who has a total experience of more than 15 years in East Asian digital Marketing. As a MBA by Hochschule Pforzheim in Germany, he will share all his experience and expertise acquired by working with international brands and making them successful in the far East.
Tickets
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Sponsors and Partners
Organiser
British Chamber of Commerce Guangdong
The British Chamber of Commerce Guangdong (BritCham) is an membership based organisation in China, helping members with business development through events, networking, introductions and referrals.
Established in 1996, BritCham is one of the most active and influential Chambers in the PRD and has offices in both Guangzhou and Shenzhen, with the ability to serve our members across the
PRD.
Our membership network is comprised of companies operating in a wide range of sectors and industries, including Education, Hospitality, Finance, Hi-tech, Manufacturing, Healthcare and etc. Up to today, BritCham has over 200 members and is growing.
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