This is a past event. Registration is closed. View other The British Chamber of Commerce Guangdong events.

Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, including AI-enabled chatbots and personalised recommendation systems, AI-powered dynamic pricing, marketing automations, and ChatGPT-powered advertising, content marketing and product design. With AI increasingly being deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How do consumers respond to AI applications when they interact with AI machines? How should marketers collaborate with AI?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing, including ChatGPT-powered marketing. Prof. Wang will also examine recent research findings regarding:

  • The benefits/challenges of AI applications in marketing
  • The relationship between humans and AI and the future of AI in marketing


Four Seasons Hotel Shenzhen
Four Seasons Hotel Shenzhen, 138 Fuhua No. 3 Road, Futian District, Shenzhen (深圳四季酒店,深圳市福田区福华三路138号)
深圳市, 广东省, China

See route

Contact us

For additional event or venue information, please send an email to

Sponsors and Partners