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Event Details

According to a recent survey conducted by global press-release and communications giant  PRNewswire, it was revealed that over half of corporate PR experts across APAC see the major challenge of their daily work to be: "How to create different content to influence consumers and how to evaluate such content".

 

A strategic and well-prepared communications plan is an indispensable way to build brand awareness and reputation. So how should one go about setting up a more effective corporate communications system? This question is now even more important against the background of the CV-19 crisis.

 

The British Chamber of Commerce Guangdong is delighted to be teaming up with PR Newswire to address these questions in two forthcoming webinar presentations and to enable companies to improve their current communications strategies.

 

If your business involves any form of communications, these events should not be missed.


Event Details

Target Audience: PR, Marketing & Communications Professionals

Format: Webinar

Language: Chinese

Date & Time:

Session 1: 11th June 14:00-15:00

Session 2: 18th June 14:00-15:00

Price:

Free for BritCham GD, BJ, SH, SW Members;

RMB 100/Session for Non-members;

Sign up for two webinars and get RMB 50 off


Session 1:分析时势 - 2020企业战"疫"舆情分析与企业传播建议


在本场研讨会中,我们将探讨:

  • 如何应对COVID-19影响突发及之后的企业传播?
  • 如何在变化的不同阶段做好传播应对策略?
  • 如何运用中国媒体关注内容提升企业传播影响力

观众将从这个研讨会获得:

  • COVID-19影响,中国媒体公众关注舆情分析
  • 3阶段,应对&构建企业传播策略与通路
  • 工具推荐&话题建议


Date & Time:11th June 14:00-15:00  Speaker:梁堃



Session 2:传播策划 - 如何抓住不确定性时期的传播机遇——企业传播策划四步法


受疫情影响,在缺少公关活动与话题的背景下,企业该如何策划与传播企业新闻?


·公关人如何更有效地呈现传播的价值?面对不确定性的未来,企业传播体系如何转型?


美通社内容主管邱锐近日提出, 通过"知彼、结网、知己、变通"四步,企业可以构建一个更有效的传播体系。


观众将从这个研讨会学习到:

  • 如何确定目标人群
  • 策划传播话题
  • 编织传播网络以及制定传播方案


Date & Time:18th June 14:00-15:00  Speaker:邱锐

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Tickets

  • 18 June Session - Member Ticket

    Free

    18th June Session
    Members ticket for members from BritCham Guangdong, Beijing,Shanghai and Southwest.

    Reserve Ticket
  • 18 June Session Non-member Ticket

    RMB 100

    18th June Session

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