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In the rapidly evolving market communication landscape, we offer insights into corporate communication shifts and trends. We explore strategies to leverage content and channel communication to breakthrough information silos. We also discuss balancing corporate events, industry trends, and media focus to transform "traffic" into "retention", providing a strategy for businesses to navigate brand communication challenges and enhance market reputation.
在市场传播环境快速演变的背景下，分享企业传播变化和趋势的洞察，探讨如何利用内容和渠道传播打破信息圈层，如何在企业事件、行业热点和媒体关注中寻找平衡点，让"流量"变成"留量"，为企业应对品牌传播的挑战和赢得市场声誉分享探讨思路。
Speakers
Sylvia Liu
Content Consultant at PR Newswire 美通国际传播（深圳）有限公司
Boasting an impressive 8-year tenure in the media and public relations industry, Sylvia holds an MBA degree from the prestigious Harbin Institute of Technology. She has previously served in state media as a public opinion analyst and editor, where she masterfully handled public opinion monitoring and analysis projects for government bodies and state-owned firms. She has extensive experience in brand integrated communication, corporate news planning and writing.
8年媒体及公共关系从业经验
哈尔滨工业大学MBA
曾任职央媒舆情分析师、编辑，负责政府和国有企业的舆情监测与分析研判项目。在品牌整合传播、企业新闻策划撰写方面拥有丰富经验。
Agenda
Tickets
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Sponsors and Partners
Organiser
British Chamber of Commerce Guangdong
The British Chamber of Commerce Guangdong (BritCham) is an membership based organisation in China, helping members with business development through events, networking, introductions and referrals.
Established in 1996, BritCham is one of the most active and influential Chambers in the PRD and has offices in both Guangzhou and Shenzhen, with the ability to serve our members across the
PRD.
Our membership network is comprised of companies operating in a wide range of sectors and industries, including Education, Hospitality, Finance, Hi-tech, Manufacturing, Healthcare and etc. Up to today, BritCham has over 200 members and is growing.
Community
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