SELLING IN CHINA

Practical Workshop on Distribution & Agency

Avoid costly mistakes. Structure it right from the start.

Do you sell products in China — or are you thinking about doing so?

Are you working with distributors, agents or other third-party resellers, building online sales channels or simply trying to figure out how to properly structure sales in the China market?

If so, this workshop is definitely for you.

Workshop Style

Selling into China can create huge opportunities — but also plenty of unexpected problems if distribution and sales channel arrangements are not properly planned from the beginning.

This will not be a long, dry legal lecture. It will be practical, interactive, commercially focused and full of real-life China stories, examples and case studies.

Expect:

• practical advice,
• lively discussion,
• funny case studies,
• honest commentary,
• and plenty of "what can go wrong" stories.

Workshop Content

We will explore many of the key legal and commercial issues businesses face when selling products into China, including:

• Distributor vs agency structures
• Partner selection
• Channel management
• Online vs offline conflicts
• Pricing and anti-competition restrictions
• Grey zone & parallel imports
• IP protection
• Product liability and recalls
• Termination

……. and what happens when things eventually go wrong.

The session draws upon Jeremy Sargent's 25+ years of experience advising companies — from SMEs to MNCs — on China distribution, commercial arrangements and market entry issues.

In short:

"……real China business discussion — not only legal theory".