In today's rapidly evolving digital landscape, global marketing is encountering both unprecedented challenges and transformative opportunities. For small and medium-sized enterprises (SMEs) expanding overseas, the dual pressures of escalating customer acquisition costs and fragmented brand visibility demand a new, intelligent approach. To achieve resilient growth and secure a competitive edge in international markets, businesses must master how to leverage artificial intelligence not merely as a tool, but as an integrated system that enhances every stage of the customer journey—from initial traffic engagement to lasting brand loyalty.

This "Ask an Expert Series" event "AI-Driven Global Marketing: From Traffic Breakthrough to Brand Cultivation" focuses on the strategic integration of AI into global marketing, offering actionable insights across key dimensions—including leveraging AI for precision traffic acquisition and ROI optimization, deploying intelligent tools for impactful brand storytelling and trust-building, and examining practical cases of AI-driven localization in strategic regions. This event is not only a practical guide for marketing innovation but also an excellent opportunity to connect with pioneers who are redefining market entry and expanding your network of solution providers. We aim to empower our member SMEs to transform their marketing approach, systematically turning data-driven insights into sustainable overseas growth and brand authority.

Agenda

Speakers

  • Peiyu HU (Marketing Solution Account Director of LinkedIn China)

    Peiyu HU

    Marketing Solution Account Director of LinkedIn China

    More Information

  • Lin GUAN (Head of Guangzhou & Senior Communications Manager at PR Newswire)

    Lin GUAN

    Head of Guangzhou & Senior Communications Manager at PR Newswire

    More Information

Sponsors and Partners

Organiser

Speakers

Co-Creators

Tickets

  • 会员价

    Complimentary

    For BritCham South China members only. For approval, please fill in your company, job title and work email during registration.

    Reserve Ticket
  • Non-Members Price

    RMB 180

    Buy Ticket